When we asked our graphic designer to design a logo for our firm we had one request - keep it clean and simple. When presented with a number of choices, we knew immediately which design best expressed out brand - the design with the small red square in the center. Our principal architect expressed excitement in the fact that our designer came up with this logo without knowing that famous American architect, Frank Lloyd Wright used a red square extensively in his practice.
To Wright, the color red was the color of creation. The red square was an iconic symbol that Wright used in his drawings placed either in the lower right or left corner. When the drawing was approved, Wright would sign the red square with his initials "FLLW", and the date of approval. Later, red square tiles would be used in the actual buildings, with his initials to represent the approval of the final construction. - The FLW Foundation